As you may have read here on my weblog in the past, I hate the price gouging by my cable provider. The main reason is that they (my ISP) created this idea called “bundling,” which is code for “there no free lunch – you either eat the whole smorgasbord, or do not eat at all.” You have to have the cable-TV content, along with the Internet Service, and/or phone if you asked for it. You cannot have the Internet by itself. The end result, is much higher prices for content and services that are either poor, or not wanted. And worse, those TV channels that you do want, are bundled with garbage channels that you do not want. It all adds up to one big cable bill. There is a solution here in Canada, but it takes a leap of understanding. You can watch all the TV you want, either for free, or for much less: you are doing it from off of the Internet! But you still need the cord. How?
Step One – Where I live, I can call upon other ISPs that rents the infrastructure that is owned by my current cable provider. You really do not cut the cord, but you can change companies that you would deal with. In my case, I have ComWave, who rents the wires that connects my house to the web, and they offer Internet (and phone) only packages that are much cheaper than the cable companies’ bundles. The savings – two thirds cheaper. I can go from $160.00 per month (TV Cable, Phone and Internet) to $60.00 per month with the same internet connection I have now (just Internet and Phone).
Step Two – You may still want the TV you like. There are a couple of options. You can sign up for speciality channels from right off of the Internet from streaming websites created by those providers. You would watch them from your web browser through your computer, connected to your TV. Yes, high-def TV over the net! Another option is to buy a “Black Box” that connects to the Internet and acts like a cable TV box that hooks up to your TV. A good example is FreeTVBox that is offered here in Canada, and works by streaming TV content from off the net to your TV. The Black Box is a one time buy, and you get free TV content for life according to its creators.
This seems to be the biggest change in the media market to date as consumers flock away from the big cable gougers, to just having Internet as their only means of entertainment and social connection to the world. I would say it is partly convenience, and mostly costs that is driving this change. This is easily fuelled by the youth who can live with just their smart phones, who have cut the cord, and the middle class who seek better and more modern means of getting their TV content. The result, Cable is a sunset industry.